We want to re-imagine the relationship between business and charities. We want to go beyond traditional approaches to Corporate Social Responsibility and see businesses investing in charities to develop reciprocal relationships with each other and support the wellbeing of their employees. The evidence based 5 Ways to Wellbeing includes Give, Connect and Keep Learning.
In Community Circles we are looking to connect with 100 Businesses, to help their employees improve their wellbeing through giving, connecting and keeping learning. Alongside this, we want to see how financial contributions made to the charity can be reciprocated by boosting the profile of the business. We are curious about what we can learn from the ways that some major fashion brands are now using Instagram Influencers. What could this mean for businesses and charities?
What could this look like in practice? Employees time
What is possible with 2 hours a month? We are creating a range of role descriptions, like mini job descriptions, that help employees decide whether the role is a
One of the ways that Community Circles connects people through shared interests is through Circles Connected. This is an on-line opportunity for people to join short sessions that interest them throughout the week. A lifeline for people who find it hard to get out and meet people in person.
Tracy works for an IT company. In her spare time she loves to bake, especially cookies. The role she took was to do a live video session sharing her favourite recipes and tips for cookies baking basics on Circles Connected. She said it was a stretch for her learning to video herself but loved seeing the photos that people posted of their cookies. She says it has boosted her confidence in doing presentations at work and supported her wellbeing by sharing her love of baking with others. Community Circles has shared the appreciation of the company on their social media and has contributed feedback to their annual report about their community contributions.
Ali works in marketing in a manufacturing company. He is helping Community Circles with their social media strategy. He says it gives him a buzz to see the boost to their profile on social media, and he has learned more about the differences in promoting a charity compared to marketing for sales. Community Circles are delighted with their support from Ali and have offered an Action for Happiness course to Ali and his colleagues to further support peoples wellbeing.
A local craft shop supports the weekly ‘Knit and Natter’ group that meets in the community centre by donating the wool for the group. The Knit and Natter group is promoted on Facebook, and other social media, and always mentions the Craft Shop in posts. This way, the craft shop gets mentioned two or three times a week. The owner, Sue, says she is really grateful because she never gets round to using any social media for the business, and this is helping to raise her profile locally. The Knit and Natter group are delighted with the donation of wool which is supporting them to knit blankets for the local hospital.
Small Sparks is a small fund of £250 which supports a great idea in a local community. Community Circles connected with Target Timber to purchase the wood to build raise beds where people could grow and share vegetables and herbs. Inspired by the difference this has made to local people, Target Timber is sponsoring another Small Sparks idea to build a Free Little Library for sharing books and bringing people together around their love of reading.
Community Circles is working with local and national businesses to see how we can work together for employee wellbeing, and to help promote each other.
If you are interested, please get in touch.